RIJD Interior is a couture furniture brand founded in Sweden by Susanne Lundberg (founder of furniture brand Ruth & Joanna) and Caroline Roth (founder of interior decorations firm Indochine Deco).
 The founders’ brand names make out the letters RIJD, which is pronounced ‘ride’. RIJD Interior launched mid-September of 2023 after a long and extensive furniture design process that started almost a year prior.

The design duo has put immense effort into all the details of the ‘perfect piece’ and have worked with the seam stresses and the product on factory to make every detail just right.